![]() At the same time, Amazon Music also added podcasts to its platform, a move that culminated with the acquisition of podcast maker Wondery at the end of last year.Īmazon Music first launched in 2007 as a MP3 store in the vein of iTunes, but it didn’t add in a streaming service until 2016 - far later than most of its competitors. In the last few months, as Amazon Music continues to surge, the company has continued to integrate other aspects of its business with it: in September, for instance, Amazon added livestreams from Amazon-owned Twitch into the Amazon Music app, so that artists can do live performances or streams with fans. According to research published by Counterpoint last year, Amazon Music claimed 12% of all streaming revenue - still below Apple (25%) and Spotify (30%), but above both YouTube Music (9%) and Pandora (5%). In terms of size, Amazon Music remains a third-place competitor to Apple Music and Spotify, but it isn’t as distant of a third as it once was. Although Spotify and YouTube each partner with Merchbar, “they don’t have the exclusive merch deals that Amazon now has,” Samadpour said. Instead, he said, the biggest draw for Amazon may be the existence of exclusive products - which adds another reason to subscribe to Amazon Music. “It’s a natural progression for them.”Īccording to Samadpour, the ease of sale of merchandise on Amazon Music could help some artists move more products, but he said that those sales were unlikely to drive big enough revenue numbers to matter to a behemoth like Amazon. ![]() “Amazon already has the infrastructure in place to handle the production and fulfillment of artist merch,” Ali Samadpour, founder of the music marketing firm Prescient Digital, said in an email to Modern Retail. It also shows the way in which Amazon, as its empire expands, is tying consumer products more deeply into its ecosystem. Until now, Amazon Music has remained distinct from the company’s larger e-commerce business, but this recent development suggests that these two sides of the platform may become more tightly integrated down the line. That requires slightly more friction than buying from Amazon Music, which lets people make a purchase on the same panel as they are streaming. ![]() The difference is that clicking to purchase those items on Spotify sends customers to a third-party company called Merchbar. Spotify artists can add products to their artist profiles. Whatever your genre of choice, we've got your new favorite on this list.Amazon isn’t the only company to tie merch with music streaming. ![]() Our favorite podcasts include comedy podcasts that might lead to a spit take, storytelling podcasts that provide an escape into a different world, true-crime podcasts that give listeners a chance to play Sherlock along with the hosts and advice podcasts that can help solve problems you didn't know you had. Just like a great audiobook, beloved album or well-curated radio station, podcasts are a fantastic way to keep your mind occupied while commuting, exercising, doing chores or whenever your brain needs a distraction. Some deliver bite-sized learning in just five or 10 minutes, while others last hours, perfect for those long road trips or marathon house cleaning. Subject matter can cover everything from news to cooking, celebrity gossip to history, self-help to cultural analysis and everything in between. While the uninitiated may think of podcasts as the domain of opinionated people monologuing into a mic, this accessible audio medium actually encompasses a huge array of topics and styles. Whether you're just discovering how to listen to podcasts or in the market for new recommendations to refresh your queue, this list of the best podcasts has something for every listener.
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